Trying Advertising Campaigns and BOOK TWO IS GO!

29 10 2018

I’m trying Amazon Sales Marketing to promote Lampreyhead Book Two. I have set a “per-click” budget of 22 cents per click with a limit of $100. The goal is to see if the twenty two cents brings in a purchase at $2.99. If not, I will have to change tactics, or ad copy, or maybe even venues.

The audio book is on hold until I can get the advertsingbudget established. My dayjob is in retail. I do not want to take out of savings, because I already did that to do the cover art.

So! Book Two is out!

“The action scenes are fantastic! Wow. The story really pulled me in.” – Dona Fox, Amazon horror author

Ned didn’t dare turn to look. He burst through the doors and out the back door. Sprayed the threshold.
He scooped up the bag he’d left at the door. Ran around the side of the store to the front.
Bag bouncing in left hand and squirt gun raised in his right, Ned clenched his jaw and rounded the corner to the side of the store. He slowed as he approached the next corner. He crouched and peered.
The glass doors glowed with divine light. Along the door sat several white propane tanks, obviously brought by the Banquet.
Hands at his eyes, Bogen snarled. “Let us in!”
The other three played with Don like cats with a mouse. The woman seized his face. She lifted him from his feet. She reached under her hem and produced a gleaming knife. She lowered her mouth onto his. Waggled her head in mockery of a passionate kiss as the knife came down onto his face. Don thrashed and kicked.
What do I do? I can’t let him die!
She dropped him, Don’s face black with gore. His lips seemed impossibly wide, showing blackened teeth in the blue light.
She sliced his lips off.
The rest fell upon him.
Pieces flew. Something like cloth flipped away then flopped like a wet towel.
Don’s legs kicked in electric agony.
Above the scene, a voice called in their strange, hissing language.
Atop the roof, glowing sickly yellow from the Top Tech sign, the Judas in a chef’s hat waved a white-clad arm. He thrust a white arm behind him to the roof.
The skylights!
Ned cursed himself.
The roof had a dozen skylights. Each were protected only by a grill of thin iron.
I have to shut him up!
It was easily twenty feet up to the roof. Ned didn’t remember the last time he’d leapt that high.
He set down his bag and took out the jug of holy water.
He crouched. Hesitated. Took three steps back. Cursed himself and ran to the wall. Stomped with all his strength.
Mid-air, his foot as his work shoe went flying. The jug loosened in his grip.
For a hysterical moment, the jug gurgled inches from his face. He bobbled it and thrust it above his head.
He landed on the roof off balance. His right foot slid from beneath him and he landed on his ass. The plastic jug skittered away against the tar paper.
The chef hissed again, joyful and grotesque.
His white ass pointed at Ned.
Scooping up the jug, Ned removed the cap. A beam of light shot from within. He held the jug at arm’s length.
Ned crept behind the chef. He threw the plastic bottle and ducked away.
The chef’s back exploded.
The chef screamed. He clawed at his back as the holy water savaged him. Scrabbling and twisting, he lost his footing. The chef tumbled over the edge of the building.
Ned gained a lease on his lamprey-themed, vampire-prototype life. His new handler Amanda is ready with fashion advice, business acumen, or her gun. He provides days-long orgasms to now higher-paying clients. Ned wants to bury his selfish past. Thanks to his new magic books, he resolves to fight his family of fellow prototypes, the Formulae.
When Amanda finds Evil at a big box electronics store, Ned leaps in ready to fight and get that employee discount. But the best employees disappear. Mysterious customers buy startling amounts of stuff. TVs show visions of cannibal blood-feasts. Spirits say the store is doomed.
Are the Formulae involved?
In the spirit of Clive Barker and Stephen King, Ned gets fishy. Can he save the missing employees? Save the store from massacre? Or will he just swim away with quality electronics at a low price?

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“The action scenes are fantastic! Wow. The story really pulled me in.”

22 10 2018

This is from esteemed horror indie author Dona Fox.

More praise for the eventually-to-be made-into-a-limited-SyFy-series-sooner-or-later “Fishtown Blood Bath: Lampreyhead Book One”.

Halloween is coming. You like your spooky stuff a little zany, action-packed, maybe a little twisted.

Over a thousand downloads from Freebooksy! Over three hundred reads on Kindle!

Get in on this and become one of the cool kids who are in the know!

Three hours to read it. Weeks to process and recover from it. Click it now!

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Writers: For Amazon and Goodreads Reviews…

13 10 2018

Reviewing on amazon





942 Downloads! Be The First To Review!

10 10 2018

The launch of “Fishtown Blood Bath” couldn’t have gone better, y’all!

As of this morning, 942 of you have downloaded the free Kindle book and are racing to be the cool kid with the first review.

At 36,000 words, it’s a quick, rowdy read. See weird vampires, guns, magic, and very nearly the end of the world.

It’ll be an afternoon well spent. Download a free copy now. Offer ends Saturday.

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Get Your “Lampreyhead” On Today!

9 10 2018

The buzz is getting buzzier! Page reads are flying on Kindle Unlimited. Says a reviewer:

I could see this as a series on SyFy.

Starring Bruce Campbell? Swoon!

Is the reader right? Could this be sponsored by Geico?

Have a look for yourself. It’s on Kindle Unlimited or get it for free on today!

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Tomorrow Get “A Toothsome Romp”! For FREE!

8 10 2018

A reader declared “Fishtown Blood Bath: Lampreyhead Book One”:

A toothsome romp from start to finish. Juicy but not too gory.

Don’t miss out on a book filled with vampire prototypes, evil magic, the personal growth regimen of the undead, and why Satan hasn’t shown up on Earth yet. Read it for free starting Tuesday. Or click below and read it on Kindle Unlimited today.

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Four More Days! Audio Book In The Works!

5 10 2018

I’ll be releasing an audio book of “Fishtown Blood Bath: Lampreyhead Book One” next year.

In the meantime, you can read it for free starting Tuesday for a limited time! Or you can read it now with your Kindle Unlimited account. Its 33K words of quirky, bloodthirsty action. Click on the cover to learn more.

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Who Wants A Free Kindle Book? “Clive Barker Directed By Terry Gilliam”

3 10 2018

IN JUST SIX DAYS, you can download a free Kindle book of “Fishtown Blood Bath: Lampreyhead Book One”. A beta reader described it as “Clive Barker directed by Terry Gilliam”.

Imagine Clive Barker’s “Hellraiser” series directed by the guy who did the animation for Monty Python. The mind, it is to boggle.

So yeah, I’m pretty proud of this work and I know you will enjoy the Hell out of it.

The countdown is on! Set your calendars and do not miss this new vision in Horror Comedy!

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Writers: Packaging Your Work For Sale Through Amazon, Or “It Costs HOW MUCH?”

28 09 2018

Back when I produced a couple of movies, producers spent half their total budget on box art (yes, box art. It was VHS, then DVD). Design caught the eye and made promises about content. The slicker the design, the higher the expectation about the movie’s overall content. Back then, I learned three things:

  • Do not hire friends to do your art. It’s awkward when they screw up and you have to yell at them or threaten to sue.
  • Do not do it yourself. That will add months to your goal as you learn the software and research design basics.
  • It is worth saving up money to hire an experienced professional.

Through the writing of the Lampreyhead series, I listened to podcasts about self-publishing. Lindsey Buroker suggested hacking the cover designs of bestsellers. I did so and found the popular colors, fonts, elements, and compositions. I opened an account on 99Designs and put up my information.

I thought of Lampreyhead as being a Terry Gilliam satire of Paranormal Romance. Then I spoke with my writers’ group and found that no, Lampreyhead was much darker even than Terry Gilliam. I had first wanted a spoof cover much like Ash from “Evil Dead” with weapon held high, but I was told the series is a bit too grim for that.

Okay, from art design I already knew that all characters needed distinctive silhouettes. Harry Potter is slight with a wand, Harry Dresden had his gun and hat, Anita Blake had great hair, etc. Ned lived in his hoodie and cargo shorts, so he already had a distinctive figure. Based on my research into covers, I concluded I needed rich purples, reds, and golds. I needed a silver metallic font with serifs. Bare abs attracted attention while still being true to Ned’s vocation.

Artists submitted spec designs and I took them to my friends on Facebook. One design stood out, a design I wouldn’t have considered. Instead of a strong pose, Ned looked dead at the viewer. This struck my friends as arresting and moody, so I approved it.

Beware 99Designs. It takes a 30% cut of what you pay the artists. So when I had a regrettably long “oh could you add this” list, I became more trouble than I was worth, and the artist didn’t return my emails for Covers 2 and 3. I do not blame her. She did a great job.

She did send me Photoshop documents of the cover, so I got an artist from my on-line writers group to modify Cover One to make Covers Two and Three. There was a communication glitch and I did not get all the changes I had wanted, but the price was great.

By this time, I was hearing from podcasts that most authors did basics on Photoshop and made their own covers. I bought Photoshop Elements and cropped to make the three Kindle covers.

Total cost so far: $1200.

Advertising is going to add to this outlay.

I will probably have to pay a web designer to make a new home page. I need an aggressive email sign-up drop and WordPress sites don’t seem to do that.

So…I’ll have some info about that next week. We’ll learn together.





Writers: Editing The “Lampreyhead” Series

27 09 2018

I always saw Thomas Hayden Church as Ned “Lampreyhead” Winter.thom-church-int

 

As I’ve stated before, writing beginnings and endings is fun, but connecting them is The Long Night Of The Soul. Book One went reasonably well because I’d had months to mush an outline around in my head. I wrote Book Two in the middle of a Mid-Atlantic winter and between the cold dark and a lack of outline, I had a slight melt-down over the frustration. An old friend from high school, Randy, basically said “get over yourself”, which gave me the kick in the butt to complete that draft. I outlined more thoroughly for Book Three, so with the  confidence gained from Book Two and sensing the finish line I typed “END” on the three books at 90K words in about ten months. Not the output I would have liked, but 8K words a month is a personal best.

I submitted Book One to my face-to-face writers’ group. They pointed out my usual issues with weak verbs and skipping details. I discovered that I write with an audiobook in mind, so I kept attributing thoughts to distinguish them from narration. The “he thought” attributions became tedious. Chuck Pahluhnik challenges his students to write without any attributions at all, least of all internal ones like thought, considered, pondered, etc. I deleted those and wow, what a difference.

I have not established an editing method, so I piecemeal at this point. What I do:

·         Replace spoken attributions (said, shouted, etc) with physicality.

·         Include smells and textures because most writers skip those, and for me those senses bring me into the story faster. I think Elmore Leonard liked three sensory details per page. If your style is lusher, then add details as needed.

·         Proof the character voices. I cast friends and actors to play roles when I write. This helps keep voices and behaviors believable. The protagonist Ned is a challenge. How would a centuries-old, multi-lingual, blue-collar wuss speak? What analogies or cultural references would he use?

·         Modify descriptions to highlight moods.

My writers’ group prioritizes artfulness and emotional depth. One member described Lampreyhead as “a romp”. Which works for me. I have no expectations beyond basically entertaining the reader. By Book Three, I presented the draft to only one member, because he was faster and I think he “got” what I’m trying to do.

He is also a veteran of Odyssey, Clarion, and James Gunn’s Workshops. He is very good at not only finding problems, but proposing solutions.

I keep a file with continuity information. The names and formula for the vampire prototypes are in there, as are magic words. I may need an excel spreadsheet in time or to actually use the Scrivener I bought.

That’s right. I did all this in Word. Three or four characters per book at 30K words, so I didn’t really need anything complicated.

So what did I learn?

  • Outline.
  • Keep encouraging people near by.
  • Tailor your expectations to your capabilities.
  • Trust that next time *it will be easier*.

That was editing. While editing, I went to 99Designs and found a cover artist. I’ll describe the packaging process next time.

 








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