What I Learned At My First Promotional Convention

28 05 2023

There is a difference between wandering around as an attendee and wandering around as a vendor.

I had thought, “I’ve been to a lot of cons by myself! Three WorldCons! Countless PhilCons, BaltiCons, ConClaves, and ConQuests! I can sell my books at a con by myself!”

Au Contraire, Amigos!

My way of going to a con solo is to wander around aimlessly, attend a few panel discussions and readings, have a dinner, and leave early.

As a vendor, I could do none of these things. I stared at my vendor table. Every other table was heaped high with books and geegaws to sell. I had a skull-patterned tablecloth cut at Michaels not 24 hours before.

(similar to this, but no flowers. And in gold and black. And more crowded. This had skulls, okay?

And a poster of the new “Saints of Flesh” cover.

And a matted print of the vivid yantra by my friend Rachael.

And I remembered that at every con, in every vendor room, there seemed to be one guy with a sparse, if not sullen table, seemingly unprepared. A newbie who exuded an aura like that of a hiding deer.

There I was.

I spoke with my neighboring vendors. Was introduced to friends of theirs. Spoke with a few passersby. Accepted compliments on all the art, even the skull tablecloth.

Within two hours my tank was empty. My head ached. My stomach now percolated from the rather good Breakfast Cuban I had at a nearby Iron Rooster. I packed up and fled. Napped for two hours.

However…

In the past, I would have berated myself viciously for not sticking it out and forcing my charisma on any and all. Now, looking at the long picture, I realized that going solo is not playing to my strengths. I have never been a Top Banana, but always a Second Banana. I am not a Face or a Hannibal Smith, but a Mad Dog Murdoch. And that’s okay.

It was worth the money and time to discover this. I emailed my publisher explaining this and she quite understood, even though I left out the A-Team.

I did attend a reading that hopefully I will recall more clearly later this week, where a writer brought up a resounding point. To connect with readers, authors must be authentic. But the internet is a pit of rabid badgers. No matter what you declare, someone will pick a fight. An author might as well be honest.

So! Any experience can be like an experiment. I did not get the result I wanted, but I did learn from the result I got.

My reading had been at 6PM on Friday. As I expected there were only five people, what with no name recognition between myself and the other author, and the barely-past-rush hour time. But my reading went well. I recorded it and will be posting it soon. I also met a few very cool people, who I will be linking to in this coming week.

All this said, I got my schedule from StokerCon. My scheduled reading: Saturday at 1PM. A great time! I would be sharing the hour with three other authors, but some authors with more name recognition were in the same bind in other time slots. Then I saw this reading would be opposite the reading of the Guests of Honor. That, and I would be doing this alone.

At first, I thought, “Ah I’ll be networking and schmoozing all weekend! And it’s all paid for already!” I looked in my account and saw, no, I hadn’t yet been charged for my ticket. Or my hotel room. Urgh. I had less money than I thought….

Recent developments revealed that no, I probably would not be networking and schmoozing, but rather netslipping and receding. I cancelled my StokerCon ticket.

Maybe in a few years I will build myself up to the bon vivant I had thought myself to be. In the meantime, I will keep myself to the familiar cons crowded with my friends.





Social Media To Help Book Sales, As Of Today

12 05 2023
people looking at books
Changing the cover of “Puke Slugs of Planet Feculon” increased sales, but at what cost to credability?Photo by Dario Fernandez Ruz on Pexels.com

My publisher Noble Fusion Press works with professional marketers. Recently, the podcast Rit Gud with Racquel M. Benedict discussed effective strategies with author and marketer Megen Cubed. My publisher and the podcast agreed in what social media performs best in book sales and community building.

First, some general advice. “Common wisdom” for selling to SF, fantasy, and horror changes over time. This advice is different than the advice you would have seen even a few years ago. The advice will be different in a few years. The advice will be different for each genre, yes, but there apparently is overlap.

For example, a few years ago there were people making a living by gaming the algorithms of Amazon, Facebook, and Twitter. Now?

DO NOT BOTHER. These sites change their rules too frequently. It used to be that fifty Amazon reviews got your book onto their “Recommended For You”. Now? No one seems to know.

Ads? DO NOT BOTHER. Facebook ads are too poorly placed. Blocking Twitter ads are an official hobby. Amazon return of investment is too low unless you’re already selling well.

The common wisdom in this year is to test sites like Book Bub. Be methodical in seeing if each site increases your sales. Channel all communications toward building your mailing list.





Dozens of Readers Braving “The Flesh Sutra”

2 05 2023

I’m still trying to establish a work rhythm, and I’m sorry this update is late. But sales of “The Flesh Sutra” had ranked it in the 800’s in Amazon’s Horror Fiction sales. It’s back down again, but we’re establishing a small business here, and business has ebbs and flows. What else is going on?

A wonderful artist and friend Rachael Mayo is working on a yantra appropriate for Alecsi and Olivia’s mysticism. She loves making dragons, but I chose her because her eye for color is so startling and innovative. Look at this color work!

If anyone could make the disturbing, compelling, soul-straining yantras, it’s Rachael. Check out her tumblr just to wake up your eyes.

What else? I’m editing two videos; one for the reading salon Galactic Philadelphia (I’ve edited all their videos), the other is the aforementioned interview with Sally Weiner Grotta.

I use Final Cut Pro on a Macbook Pro, but lately Final Cut is proving to be a lot more than I need. I’m test driving ClipChamp off of Windows 11, and I’ll let you know how that works out.

My new job is doing very well. I work at a supermarket for more than I was making after nine years at a big box tech store. The scheduling is more flexible so the conventions I need to do will not interfere. Stocking shelves and lifting grocery bags make me buff. My coworkers are my age or younger, and their good nature and ambitions remind me the future is in good hands.

Still figuring out how to make best use of TikTok and Twitter. I’ve bought books based on posts. The trick is to come up with promotions that are both effective and comfortable.