Promoting Book Launch Pt 5: Using Media

27 04 2023

I have had my first author interview a few days ago. My friend (and professional journalist) Sally Weiner Grotta interviewed me via Zoom about “The Flesh Sutra” and the subsequent “Saints of Flesh”, and my fantasy novel “Fazgood and the Obstreperous Moosecrab Caper”. What did I have to do? How did it go?

Usually, I work or Zoom from a Panara Bread in my neighborhood. Obviously, it was time for me to grow up a little. My apartment has the bare minimum of everything, but I’m converting a corner of my unused dining area into an office. A small bookcase went against the wall. One of my two chairs went in front of it. I sat in the chair wearing a white dress shirt (which I’ve almost outgrown at the shoulders) and a blazer. My laptop went on an heirloom dropwing table.

Preparation is key and Sally sent me her questions ahead of time. “Oh yeah, I got this,” I thought and did not look at the questions at all. As a result, I stammered through my answers, which while understandable for my first interview, was pretty rude of me. Sally was gracious and the video ended at 26 minutes.

Now I am editing the video. I’m using ClipChamp, Windows 11’s video editing software. Turns out it’s very user friendly. Haven’t exported the results yet, but the video does look good.

The interview format is itself user-friendly. Book trailers can be tricky, and to be honest I don’t look at them. Does anyone? Don’t know.

What little I know is an optimum promo video is less than eight minutes long. I took the 26 minutes and have edited out nine minutes (mainly stammering) and may be able to get out another three or four. Speed up the finished product by 1.2, and it may get down to nine minutes. We’ll see.

I’ll pin the finished interview when its done.

Prepare For Book Launch Pt. 4: Promo Video and Presentations

20 04 2023
black camera recorder
No mysterious phantoms appeared on my video. Darn it.
Photo by Donald Tong on

I’ll be interviewed by Sally Weiner Grotta about the re-launch of “The Flesh Sutra”. How do you an interview?

First, my publisher provides a list of standard, sensible talking points: Availability and current price; Brief quotes from blurbs; the sequel coming out at StokerCon; current pricing deals, and other salient sales points.

Then, I work up my notes. What do I like about my book? Do I have an elevator pitch, where I summarize the book in a pithy sentence? Quick summaries of characters, locations, tone. What existing book is this like? “Fans of (another author) will like this book.”

Last, topics: if this were a podcaster, I would provide my bio and a list of subjects I’m glib about. Since I’ve known Sally for years and we’re focusing on just the book, that won’t be necessary. Hopefully at Horror On Main or StokerCon, I’ll connect with potential interviewers.

I have a terrible habit of making a performance out of everything. That habit comes from insecurity. It will be important to just have a single iced tea, relax, and just answer the questions. A good interviewer will guide the conversation along the interviewee’s strengths.


The interview went well. Being a former video professional, my presentation had a minimum of stammering, at least for my first author interview. I had a few false starts, but it’s my first time, and so I’ll keep expectations reasonable.

I’ll have the interview linked in a few days, hopefully!

“I love ‘The Flesh Sutra’!” – Nancy Holder, NYT Best-Selling Horror Novelist

19 04 2023

Would you mutilate mankind for love? That is the question of “The Flesh Sutra.” In Fin de siècle Boston, the mystic healer Alecsi Keresh lays in the passionate embrace of his lover Mrs. Olivia Spalding, when he is shot dead. Enraged, he forces his way back to life through ghastly means. He becomes an abomination. All for love. Olivia is terrified of death. Alecsandri dreads abandonment. Seeing one another as soul mates, they resolve to atone for their sins by helping humanity. But their jealousies mar their works, often with hideous results. And a spirit stalks them. One that grows more powerful at every turn. Will the lovers succeed and transform mankind? Or will their weaknesses twist humanity into abominations? Therein lies the answer to “The Flesh Sutra.”

Prepare For Book Launch Pt. 3

13 04 2023

Here is a timeline for what to do from an experienced author. My publisher is working from similar advice.

Book Launch Survival Guide — Aiden Thomas (

Just one of many pieces of advice:

Having a pinned tweet is absolutely critical for this platform! It sticks to the top of your pages, so whenever someone clicks over to your profile, it’s the first thing they see.

Your pinned tweet should include:
* Title of your book 
* Release date 
* Something about the book to get readers/ attention, like an elevator pitch (more on this later!)
* Preorder campaign link
* Buy and/or Goodreads link
* Header image promoting your book (commissioning an artist is always great, but you can also create one yourself, more on this later!)

AI Will Write Your Marketing and Synopsis

11 04 2023

This AI program can be set for different story structures, genres, and levels of eroticism for you Romance writers.


This writer outlined and drafted her novel within two hours.

A self-published author who attended this live feed says good writing and marketing will prevail, but the market will flood with dabblers and cranks very soon. A recent AI orientation cost $999 to attend, but we know that cost will drop to mass affordability in the next two years. For those dedicated writers, AI can help with marketing and synopsis creation.

For those saying “I’d never read or use AI”, that’s what photographers used to say about PhotoShop.

Writing Advice: Make Sure You Feel It

6 04 2023

dreamy woman filling diary in light room
I woke up this morning to her sitting and looking at me. She won’t move. She doesn’t breathe.
Photo by George Milton on

A writer is supposed to make their mother uncomfortable, yes. But the writer is also supposed to be uncomfortable. Two events reinforced this recently.

I just joined an online workshop for horror writers as a student. The workshop has the standard format in that the students send in a story and everyone provides a critique. It’s the first time in years I’ve seen the work of beginning writers. It reminded me of my earlier work.

Mistaking the conflict for the ending. Groping for a style instead of plot. Most of all, cinematic descriptions of scene. That is, visual and auditory senses only, but also use of senses to invoke a feeling. This last bit is tricky and I have much to learn here.

Imagine a swamp. Spanish moss hanging from willow trees. Brackish water concealing secrets. Reeds grown rampant. Calls of birds in trees. Pretty standard. I wrote scenes like this plenty of times. My friends taught me that other senses pull the reader in farther. A stink like mulch. Humidity laying like a hot wet blanket. The creep on your scalp of sweat and gnats. Drag of mud sucking at your boots. You get the idea.

What I’m starting to learn starts with that “Brackish water concealing secrets”, that is, using description to convey tone. Using those words like stink and suck and creep to create a richer scene.

If I want to create a mood, I need to use elements that invoke that mood in me. Note that “scalp” line: I’m bald, so sweat and bugs on my head really relates. I hate the outdoors, really, for the reason of mud sucking at things, so I thought to use that. Note that I could go deeper and go “slimy mud sucking at my low-top boots” and man writing that just icked me the heck out.

So this is what I am learning, in part thanks to this writing group prompting me to up my game. Also, I am helping out a new writer who had asked my advice. He is developing his magic style (I’m avoiding saying ‘magic system’ because magic needs to be mysterious. An AD&D detail level of understandability takes away from the magic’s drama, I think.

Anyway, the writer wanted ideas as to what price a magician should pay for overuse.

“As far as character limitations, I’m assuming you mean the toll Magic takes on a character.

If so, make a list of things that make you queasy. For me, that would be dementia, cockroaches, physical paralysis, shit and piss, parasitism, chronic pain, skin disfigurements.

I can imagine too much magic, too exhausting magic, doing: causing dementia, generating parasites under the skin, renal failure (*makes you sweat urine*), intestinal failure, neuropathy, gnarly skin diseases. I could even push each icky thing past known science, like with the spontaneous parasite thing.

The limitations could even be idiopathic, or specific icks to specific individuals. 

It HAS to be a limitation that you as a person finds distasteful. The distaste will come through in your writing. If you are uncomfortable, your reader will be uncomfortable. You as the writer has to feel in order for the reader to feel.”

So, make yourself uncomfortable. And keep learning.

How To Prepare For Book Launches Pt 2

4 04 2023
person reading book in city
Once again, not me. But marketing surveys say I rate very well among Sheet Ghosts.
Photo by Ayşenur Sağlam on

This is to catch myself up on what I’m doing in the next couple of months:

Prepare a presentation/reading for the launch(s):

it’s tough to get a slot for an author reading, so apply early. Most conventions allow you to just request a slot; the Horror On Main convention requires the author to buy a vendor table as well for IIRC $200? It’s promotional expense so if I make more than $4K from the books this year I can write off the expense yadda yadda. So step one, get those slots requested.

Prepare the reads/presentations. Usually the author will be given 30 minutes to do a reading and/or what’s called an “anti-reading”. An anti-reading can be anything like a presentation about the novel’s world or a free-form discussion or really it has no boundaries. At present, I plan on fifteen minutes of reading and a fifteen-minute presentation about the fun stuff I discovered while researching the “Flesh” books. I may include a Powerpoint. For the Fazgood launch at World Fantasy, at present I’ll just do a reading.

Get stuff into hands and onto tables: Conventions usually give attendees a swag bag, or a bag filled with promotional materials. My publisher Noble Fusion Press is getting post cards or other materials to World Fantasy to give the launch a boost. For Horror On Main, and more so for StokerCon, I have to get on the stick and find out if they do swag bags. Tables will need signage, which I image will have to small to accommodate travel.

Yes I am nervous about all this.

Contact the relevant media: the Horror Writers Association has a newsletter, and I have to get my Horror On Main and StokerCon plans to its editors.

Supporting promo material: I’m working with a talented artist friend to come up with yantra stickers. Yantra are mystical symbols key to the “Flesh” mythos. I believe stickers are the way to go, because even if no one is interested in the book, they may like the sticker design and get interest developed that way. I’ve seen the preliminary colors and they are disturbing. Plan is to have them done by end of April.

List of people to contact: I’m shooting for podcasters, mainly. I’m funny and have a varied, colorful history. Obvioulsly, the “Flesh” books and Fazgood have two different audiences, with different persons of interest to contact.

I’ll keep you posted, obvs.

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