Social Media To Help Book Sales, As Of Today

12 05 2023
people looking at books
Changing the cover of “Puke Slugs of Planet Feculon” increased sales, but at what cost to credability?Photo by Dario Fernandez Ruz on Pexels.com

My publisher Noble Fusion Press works with professional marketers. Recently, the podcast Rit Gud with Racquel M. Benedict discussed effective strategies with author and marketer Megen Cubed. My publisher and the podcast agreed in what social media performs best in book sales and community building.

First, some general advice. “Common wisdom” for selling to SF, fantasy, and horror changes over time. This advice is different than the advice you would have seen even a few years ago. The advice will be different in a few years. The advice will be different for each genre, yes, but there apparently is overlap.

For example, a few years ago there were people making a living by gaming the algorithms of Amazon, Facebook, and Twitter. Now?

DO NOT BOTHER. These sites change their rules too frequently. It used to be that fifty Amazon reviews got your book onto their “Recommended For You”. Now? No one seems to know.

Ads? DO NOT BOTHER. Facebook ads are too poorly placed. Blocking Twitter ads are an official hobby. Amazon return of investment is too low unless you’re already selling well.

The common wisdom in this year is to test sites like Book Bub. Be methodical in seeing if each site increases your sales. Channel all communications toward building your mailing list.





Dozens of Readers Braving “The Flesh Sutra”

2 05 2023

I’m still trying to establish a work rhythm, and I’m sorry this update is late. But sales of “The Flesh Sutra” had ranked it in the 800’s in Amazon’s Horror Fiction sales. It’s back down again, but we’re establishing a small business here, and business has ebbs and flows. What else is going on?

A wonderful artist and friend Rachael Mayo is working on a yantra appropriate for Alecsi and Olivia’s mysticism. She loves making dragons, but I chose her because her eye for color is so startling and innovative. Look at this color work!

If anyone could make the disturbing, compelling, soul-straining yantras, it’s Rachael. Check out her tumblr just to wake up your eyes.

What else? I’m editing two videos; one for the reading salon Galactic Philadelphia (I’ve edited all their videos), the other is the aforementioned interview with Sally Weiner Grotta.

I use Final Cut Pro on a Macbook Pro, but lately Final Cut is proving to be a lot more than I need. I’m test driving ClipChamp off of Windows 11, and I’ll let you know how that works out.

My new job is doing very well. I work at a supermarket for more than I was making after nine years at a big box tech store. The scheduling is more flexible so the conventions I need to do will not interfere. Stocking shelves and lifting grocery bags make me buff. My coworkers are my age or younger, and their good nature and ambitions remind me the future is in good hands.

Still figuring out how to make best use of TikTok and Twitter. I’ve bought books based on posts. The trick is to come up with promotions that are both effective and comfortable.





Promoting Book Launch Pt 5: Using Media

27 04 2023

I have had my first author interview a few days ago. My friend (and professional journalist) Sally Weiner Grotta interviewed me via Zoom about “The Flesh Sutra” and the subsequent “Saints of Flesh”, and my fantasy novel “Fazgood and the Obstreperous Moosecrab Caper”. What did I have to do? How did it go?

Usually, I work or Zoom from a Panara Bread in my neighborhood. Obviously, it was time for me to grow up a little. My apartment has the bare minimum of everything, but I’m converting a corner of my unused dining area into an office. A small bookcase went against the wall. One of my two chairs went in front of it. I sat in the chair wearing a white dress shirt (which I’ve almost outgrown at the shoulders) and a blazer. My laptop went on an heirloom dropwing table.

Preparation is key and Sally sent me her questions ahead of time. “Oh yeah, I got this,” I thought and did not look at the questions at all. As a result, I stammered through my answers, which while understandable for my first interview, was pretty rude of me. Sally was gracious and the video ended at 26 minutes.

Now I am editing the video. I’m using ClipChamp, Windows 11’s video editing software. Turns out it’s very user friendly. Haven’t exported the results yet, but the video does look good.

The interview format is itself user-friendly. Book trailers can be tricky, and to be honest I don’t look at them. Does anyone? Don’t know.

What little I know is an optimum promo video is less than eight minutes long. I took the 26 minutes and have edited out nine minutes (mainly stammering) and may be able to get out another three or four. Speed up the finished product by 1.2, and it may get down to nine minutes. We’ll see.

I’ll pin the finished interview when its done.





Prepare For Book Launch Pt. 4: Promo Video and Presentations

20 04 2023
black camera recorder
No mysterious phantoms appeared on my video. Darn it.
Photo by Donald Tong on Pexels.com

I’ll be interviewed by Sally Weiner Grotta about the re-launch of “The Flesh Sutra”. How do you an interview?

First, my publisher provides a list of standard, sensible talking points: Availability and current price; Brief quotes from blurbs; the sequel coming out at StokerCon; current pricing deals, and other salient sales points.

Then, I work up my notes. What do I like about my book? Do I have an elevator pitch, where I summarize the book in a pithy sentence? Quick summaries of characters, locations, tone. What existing book is this like? “Fans of (another author) will like this book.”

Last, topics: if this were a podcaster, I would provide my bio and a list of subjects I’m glib about. Since I’ve known Sally for years and we’re focusing on just the book, that won’t be necessary. Hopefully at Horror On Main or StokerCon, I’ll connect with potential interviewers.

I have a terrible habit of making a performance out of everything. That habit comes from insecurity. It will be important to just have a single iced tea, relax, and just answer the questions. A good interviewer will guide the conversation along the interviewee’s strengths.

POST INTERVIEW:

The interview went well. Being a former video professional, my presentation had a minimum of stammering, at least for my first author interview. I had a few false starts, but it’s my first time, and so I’ll keep expectations reasonable.

I’ll have the interview linked in a few days, hopefully!





“I love ‘The Flesh Sutra’!” – Nancy Holder, NYT Best-Selling Horror Novelist

19 04 2023

Would you mutilate mankind for love? That is the question of “The Flesh Sutra.” In Fin de siècle Boston, the mystic healer Alecsi Keresh lays in the passionate embrace of his lover Mrs. Olivia Spalding, when he is shot dead. Enraged, he forces his way back to life through ghastly means. He becomes an abomination. All for love. Olivia is terrified of death. Alecsandri dreads abandonment. Seeing one another as soul mates, they resolve to atone for their sins by helping humanity. But their jealousies mar their works, often with hideous results. And a spirit stalks them. One that grows more powerful at every turn. Will the lovers succeed and transform mankind? Or will their weaknesses twist humanity into abominations? Therein lies the answer to “The Flesh Sutra.”





Lovecraft’s Tricks For Writing The Impossible: You Only Know One Of Them

24 01 2023

You know which one: “OMG it’s impossible!” Well, he had other tricks and a couple caught me off-guard. This is a useful YouTube channel, so maybe subscribe.





Jordan Peele’s Advice On Writing Thrillers

22 12 2022

Another comedy writer and performer making horror. I don’t feel comfortable giving advice, but this guy knows stuff!





Wonderful News! I’m Publishing Again!

29 11 2022

How long! So long! It’s been so long since I’ve said “My novel ‘The Flesh Sutra’ made the preliminary ballot for the 2014 Stoker Awards!” I’m bringing back into ebook and print with my publisher Barbara E. Hill of Noble Fusion Press.

It shall be the third edition! The new edition will have changes incorporated which will lead into the sequel. Yes, the sequel!

I’ll walk you through the process of getting this book up and going, then all the subsequent books.

Also, didja know I wrote a campy fantasy caper novel many years ago? I put it up on this website years ago, but have since revised it. My writer friends have been enthused about that book for years and finally, guess what?

Publishing it! With Barbara E. Hill from Noble Fusion!

This is the most excited I’ve been in many moons. And I’m glad you’re here to share it. Hell, I know most of you personally, and those I don’t know have been regular visitors.

I can devote more time to this, for the time being, seeing as I am not working. I have applied for unemployment and have a financial buffer. I have cheap chain coffee places to make my office. I am working with a motivated, experienced marketing person.

I am excited that you get to be a part of this.





Tim Waggoner Writes Monsters. Here’s How!

18 10 2022

Prolific and award-winning author Tim Waggoner tells how he creates new monsters.

If I may add, I would advise taking an unsettling, compelling image you find and trying to animate it. For example, think of a garland of bright red roses. How might that be made into a monster? What would it eat? Would it crawl like a snake? Writhe through the vacuum of space?





A Horror Writing Idea Beyond My Reach

21 09 2022

Since I first read the article in 2017, I have been fascinated by YouTube marketing psychotic content to toddlers.

Did you read this article?

Something Is Wrong On The Internet by James Briddle

Or this more recent one from The Guardian?

https://www.theguardian.com/technology/2022/sep/13/unboxing-bad-baby-evil-santa-youtube-swamped-creepy-kids-content

It talks about a bad thing brewing at Google. That bad thing would make a cool story idea.

It has body horror with the increasingly disturbing, dismembered videos. It has the occult via algorithms invoking a primal force. It creates a new mythos, one where Cognition is a destructive force.

I’ll explain how I see it. It is said that capitalism taps into the fundamental human drive toward survival (simplistic, but bear with me). It is said that babies see the world most clearly, without civilizing preconceptions. YouTube is letting these two primal qualities dialogue on a planet-wide scale with the merest filter of cartoons.

What zeitgeist will result? The adult world is already dealing with Identity becoming more fluid. Is some evolutionary force now easing us into swappable heads, swappable body parts, Frozen Elsa with chicken feet, Spiderman with a brain-belly? No matter the algorithm YouTube came up with, they had to fall back to creating “war rooms” to control increasingly disturbing videos.

One perspective would ask: is this content disturbed, or are we learning that post-humanism is a natural impulse? If there is an evolutionary goal, is our goal to surpass the flesh?

A spiritual perspective would remind that ads for “The Exorcist” often accompanied these videos.

My thoughts are half-baked. But there seems the germ of an idea that *by some design*, YouTube is invoking Something lurking beyond Consciousness. This Something is as eternal and fundamental as gravity, and it works to bring humanity back to a primordial precognizance. The results would look pretty damn cool. We would watch it for hours. Lose track of time. Forget to eat.

I want to make it a short story! Dangblastfurgozzlenamchazzlegumit!

Maybe from the perspective one of the content producers. They’d get a printout every morning from their computer, an AI which assembles a script based on scraping the most recent YT search algorithms. They would be puzzled, then amused, then be appalled at the script demands. But bills gotta be paid.

I'm noticing improvements. But there has been a physical cost.







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