Here is a timeline for what to do from an experienced author. My publisher is working from similar advice.
Book Launch Survival Guide — Aiden Thomas (aiden-thomas.com)
Just one of many pieces of advice:
Having a pinned tweet is absolutely critical for this platform! It sticks to the top of your pages, so whenever someone clicks over to your profile, it’s the first thing they see.
Your pinned tweet should include:
* Title of your book
* Release date
* Something about the book to get readers/ attention, like an elevator pitch (more on this later!)
* Preorder campaign link
* Buy and/or Goodreads link
* Header image promoting your book (commissioning an artist is always great, but you can also create one yourself, more on this later!)
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