How To Prepare For Book Launches Pt 2

4 04 2023
person reading book in city
Once again, not me. But marketing surveys say I rate very well among Sheet Ghosts.
Photo by Ayşenur Sağlam on Pexels.com

This is to catch myself up on what I’m doing in the next couple of months:

Prepare a presentation/reading for the launch(s):

it’s tough to get a slot for an author reading, so apply early. Most conventions allow you to just request a slot; the Horror On Main convention requires the author to buy a vendor table as well for IIRC $200? It’s promotional expense so if I make more than $4K from the books this year I can write off the expense yadda yadda. So step one, get those slots requested.

Prepare the reads/presentations. Usually the author will be given 30 minutes to do a reading and/or what’s called an “anti-reading”. An anti-reading can be anything like a presentation about the novel’s world or a free-form discussion or really it has no boundaries. At present, I plan on fifteen minutes of reading and a fifteen-minute presentation about the fun stuff I discovered while researching the “Flesh” books. I may include a Powerpoint. For the Fazgood launch at World Fantasy, at present I’ll just do a reading.

Get stuff into hands and onto tables: Conventions usually give attendees a swag bag, or a bag filled with promotional materials. My publisher Noble Fusion Press is getting post cards or other materials to World Fantasy to give the launch a boost. For Horror On Main, and more so for StokerCon, I have to get on the stick and find out if they do swag bags. Tables will need signage, which I image will have to small to accommodate travel.

Yes I am nervous about all this.

Contact the relevant media: the Horror Writers Association has a newsletter, and I have to get my Horror On Main and StokerCon plans to its editors.

Supporting promo material: I’m working with a talented artist friend to come up with yantra stickers. Yantra are mystical symbols key to the “Flesh” mythos. I believe stickers are the way to go, because even if no one is interested in the book, they may like the sticker design and get interest developed that way. I’ve seen the preliminary colors and they are disturbing. Plan is to have them done by end of April.

List of people to contact: I’m shooting for podcasters, mainly. I’m funny and have a varied, colorful history. Obvioulsly, the “Flesh” books and Fazgood have two different audiences, with different persons of interest to contact.

I’ll keep you posted, obvs.





Preparing for My Improved Writing Career

7 02 2023

It’s a damn truism that to be a successful author, an indulgent spouse can help. They pay the bills. Their job provides health care.

cheerful mature couple dancing and laughing against beige background
Photo by Alex Green on Pexels.com

Presented to illustrate “indulgent spouse”. Not me. Not my spouse.

Lacking a supporter, I stumbled into another truism: you can be your own indulgent spouse if you prepare. I had no idea I was preparing all these years, but it turns out I can now access my mutual funds and 401K and only pay income tax on withdraws. So I have money.

I just got a new job at Redacted Retail. This new place is fantastic. The employees are happy. I’m making more here than I did after nine years at my last job. My shift is evening, which leaves my productive afternoons free. Most of all, I have control over my hours: I can work as few as 24 hours per week and still get health benefits. Which is nice, but I may not need them because I qualify for Medicare.

Getting old was not my idea, but it does seem to have some benefits.

So I’ve set up some conventions! To visit! Where?

Horror on Main – May 26 to 28 Delta Marriott • 245 Shawan Road • Hunt Valley, Maryland 21031

StokerCon – June 15 to 18 Sheraton Pittsburgh Hotel – Station Square 300 West Station Square Drive Pittsburgh, PA

World Fantasy Convention – October 26 to 29. Sheraton Crown Center – 2345 McGee Street, Kansas City MO

I’m lining up a reading or group talk for Horror on Main, “Saints of Flesh” is slated to launch at StokerCon, and the Fazgood novel will launch at World Fantasy. Maybe I can get a reading at StokerCon? I’m new at this and have to see how to line that up.

What else am I doing? I need to clean up my Goodreads and Amazon pages. I’m working with my publisher on my upcoming monthly newsletter which will include nifty giveaways. Want Fazgood, Olivia, or other character stats to use in AD&D 5e? Am doing! How about out-of-print published stories brushed up and improved? Will soon be doing!

Meanwhile, I am annoyed with the Safari browser because I could not access my website dashboard for a week. Google Chrome is a pain on this OS. I’m editing the videos for Galactic Philadelphia and barely have enough hard drive for everything. So a new laptop may be in the offing.

This is quite unnerving, but I am taking all of these changes a day at a time. I’m glad you’re interested enough to come along. Together we will learn some new things.








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