Writers: Packaging Your Work For Sale Through Amazon, Or “It Costs HOW MUCH?”

28 09 2018

Back when I produced a couple of movies, producers spent half their total budget on box art (yes, box art. It was VHS, then DVD). Design caught the eye and made promises about content. The slicker the design, the higher the expectation about the movie’s overall content. Back then, I learned three things:

  • Do not hire friends to do your art. It’s awkward when they screw up and you have to yell at them or threaten to sue.
  • Do not do it yourself. That will add months to your goal as you learn the software and research design basics.
  • It is worth saving up money to hire an experienced professional.

Through the writing of the Lampreyhead series, I listened to podcasts about self-publishing. Lindsey Buroker suggested hacking the cover designs of bestsellers. I did so and found the popular colors, fonts, elements, and compositions. I opened an account on 99Designs and put up my information.

I thought of Lampreyhead as being a Terry Gilliam satire of Paranormal Romance. Then I spoke with my writers’ group and found that no, Lampreyhead was much darker even than Terry Gilliam. I had first wanted a spoof cover much like Ash from “Evil Dead” with weapon held high, but I was told the series is a bit too grim for that.

Okay, from art design I already knew that all characters needed distinctive silhouettes. Harry Potter is slight with a wand, Harry Dresden had his gun and hat, Anita Blake had great hair, etc. Ned lived in his hoodie and cargo shorts, so he already had a distinctive figure. Based on my research into covers, I concluded I needed rich purples, reds, and golds. I needed a silver metallic font with serifs. Bare abs attracted attention while still being true to Ned’s vocation.

Artists submitted spec designs and I took them to my friends on Facebook. One design stood out, a design I wouldn’t have considered. Instead of a strong pose, Ned looked dead at the viewer. This struck my friends as arresting and moody, so I approved it.

Beware 99Designs. It takes a 30% cut of what you pay the artists. So when I had a regrettably long “oh could you add this” list, I became more trouble than I was worth, and the artist didn’t return my emails for Covers 2 and 3. I do not blame her. She did a great job.

She did send me Photoshop documents of the cover, so I got an artist from my on-line writers group to modify Cover One to make Covers Two and Three. There was a communication glitch and I did not get all the changes I had wanted, but the price was great.

By this time, I was hearing from podcasts that most authors did basics on Photoshop and made their own covers. I bought Photoshop Elements and cropped to make the three Kindle covers.

Total cost so far: $1200.

Advertising is going to add to this outlay.

I will probably have to pay a web designer to make a new home page. I need an aggressive email sign-up drop and WordPress sites don’t seem to do that.

So…I’ll have some info about that next week. We’ll learn together.





Writers: How I Wrote My Novella Series

26 09 2018
blueberries cake chocolate chocolate cake

Photo by Abhinav Goswami on Pexels.com

selective focus photography of people having a toast

Photo by ELEVATE on Pexels.com

CAKE OR BEER? IN TIME, I SHALL HAVE BOTH.

The three books of “Lampreyhead” are now uploaded on Amazon. A year ago, I started writing Book One. Through last Winter and Spring, I wrote Books Two and Three. I hired a cover artist, then had to hire another, and learned formatting for CreateSpace (RIP, now merged with KDP) and Kindle.

Part One! The Writing!

Peering from this site banner is Ned Winter, the protagonist of my new series “Lampreyhead.” Ned is a failed vampire prototype. The approved vampire prototype, Dracula, brought three separate bites with three separate nights of sexual ecstasy. Ned fastens on for three days straight, bringing a three-day long orgasm.

I had this “vampire prototype” joke floating in my head for almost twenty years. I wrote two  “MAD Magazine” style short stories where Lampreyhead was like Jerry Lewis’ Nutty Professor character, then set him aside. I wanted to write a novel about him, but the character wouldn’t work for a longer piece.

The problem with an over-the-top character is that once started, there is no room the nuance needed to sustain a longer work. The style and tone wear the reader down and eventually the humor becomes boring. To make a series, Ned needed a character arc.

I tore down the old Lampreyhead and built a new one.

I started him in modern Philadelphia USA because I know and love this area. How did her survive the centuries? How else? He’d been a gigolo since the 1400s, keeping a low profile from the church and the law. I needed him to be an underdog, so I held to the most oppressive myths regarding vampires: no silver, no sunlight, all holy objects causing spiritual agony or physical injury.

Then I took away most of the vampire perks. No transformations beyond turning into a seven foot parasitic fish. No control of lesser animals. Ordinary hearing and sight. I started feeling sorry for him, so I kept him notably stronger than humans.

For me, the big question regarding vampires is this: why would they be any more accomplished than humans? If I could live forever, would I become a violin virtuoso? Would I even pick up a violin? I lived for six years in a house that held the entire Great Books Series and I had no interest in broadening myself. I think I represent most average humans. So I made Ned not so much a slacker, as someone who settled into a decades long routine. He had no ambitions, but he also had to survive, and the birth-death cycle of mortals broke his heart.

Heart? This vampire has a heart? Yes, unlike the other prototypes, Ned has emotions.

Which gave his story a great new dimension. Most people worry about whether God exists because they see no conclusive proof. All Ned has to do is go past a church and he can feel God’s existence, but God Doesn’t Like Ned. Centuries of this knowledge would wear on a guy.

So I had a sympathetic character struggling to distract himself from his emptiness and wondering at the universe through The Fortean Times and astronomy.

I started the first book with a date. Ned has a date with an affluent, debauched woman. Ned would be well-practiced at concealing his transformation through an absolutely dark hotel room. Because he’s compassionate, he would prepare room service to have food and water ready at the door for “after care”. I threw in some lingerie, but the scene didn’t have much purpose beyond titillation.

Ned then goes to his usual diner to sit all night reading magazines. His routine is interrupted by an old friend and fellow prototype, a character of particularly gruesome nature, Gustav.

Gustav serves three purposes. He gives the reader an idea of what a horror Ned could have been and could still become. Gustav provides information that transforms Ned’s life. Gustav is a toddler with a fanged, prehensile umbilical cord. I love Gustav.

This brings Ned to a journey that is part horror and part slapstick.

Here was the problem: this left callow Ned to process these events on his own. Ned had no moral compass beyond “do as little harm as possible and survive.” He lacked the ability to distinguish Evil.

Remember his date? He still had her phone number. So I had him call her.

That’s how a throwaway character became the protagonist’s confidant for 90K words and still going strong. To grease the skids, I rewrote so that she saw Ned transform during their date. Why wouldn’t she freak out at seeing Ned attached to her? I made her a thrill-seeker also looking for answers through the supernatural.

My favorite TV show has always been “Kolchak”. One of my second favorites is “X-Files” but ONLY the “Monster of the Week” episodes. I wanted to do MotW books where Ned encountered and fought the rest of the vampire prototypes (now called the Formulae).

My research showed that a series needs a plot arc for it to be satisfying for the reader. I’ve tried to split the difference. Ned fights pretty cool vampires while picking up clues about Satan, Hell, the Apocalypse, and Magick, with an eye towards his future development.

Next time, the Editing Process.





New Fave: “Spooked” by NPR

25 08 2018

spooked

How does a story seem “real”?

How can you tell if a story is “true”?

Part of it is the structure. If someone tells a story that they swear is true, yet that story has three-beat escalation and a clean conclusion straight out of “Save The Cat”, then I’d say that someone is embellishing. Fiction has to have a pattern for it to engage our emotions. Real Life is messy, confusing, and often has conclusions or realizations decades after key events.

This is a podcast called “Spooked”. People have contacted the producers with their experiences of the supernatural. There is some great stuff here. Some stories are obvious BS (“Time Warp Saloon” in the ep “Lost In Time”). Others have been embellished (Tale One of “Creepy Crawly”). But others have that off-key clang of truth that gets your imagination moving. Try “The Iron Gate”, the second story of “Creepy Crawly”, or any of “Borderlands”. Really, try any of these episodes and get your creep on.





“How Does A Funny Guy Like You Write Horror?”

15 08 2018

I get this a lot when I tell people what I do. The path doesn’t seem obvious unless you’ve been on it.

Were your parents Monty Python fans? Mine were, and fans of Steve Martin, and Spike Jones, and that old Bloopers record, and Alan Sherman, and Mork and Mindy.

At the same time, I had a still-inexplicable attraction to the morbid. The teen next door collected “Creepy” and “Eerie” magazines, which I read. Sundays would be days of chest-tightening anxiety with the strange, dark color pallet of the ABC morning cartoons, the mind-bending appropriation of The Groovie Ghoulies, the creepy-ass music of the NBC Sunday Night Mysteries followed by Night Gallery.

I used my library card for Alfred Hitchcock anthologies, tales of the Strange But True, and through them discovered Fritz Leiber and sword-and sorcery.

The possibilities of the the supernatural being true mixed with my desire make life as funny as TV. I chased laughs and avoided free-floating dread all the way up into my 20s.

When you think about it, ’70s Humor is pretty unsettling. Drugs were a laugh riot. Pointing fingers or thumbs caused magic if you were alien enough or cool enough. Men skeeved on women on the regular. Everyone had compulsive catch phrases. Giant feet stamped on everything. All social institutions were corrupt. Giant hedgehogs persecute British criminals who nail people’s heads to the floor.

I had wanted to be a stand-up comedian.  A sketch comedy group later, I decided prose was less nerve wracking.

But in the ’80s, there were only “Spy” and “Mad” magazines. I wasn’t sophisticated enough for “Spy” or sharp enough for “Mad”. I tried dark-humored horror at “Weird Tales”.

So it went for nine years. Eventually I realized I was trying to write horror through a humor lens, which is different than writing dark humor. I was writing The Groovie Ghoulies when I wanted to write Terry Southern or Roald Dahl.

Then I sold a story about energy drinks and dance crazes merging people into carnivorous new lifeforms. I’ve been chasing that high ever since.

Nowadays, there’s McSweeny’s and all sorts of boutique pubs for humor, but I dunno. McSweeny’s has a repetitive formula and the other markets are so niche, I’d have to derail to learn their culture.

How did you get here? How did you get where you are?

Here’s a guy dealing with these questions.

How to Alienate People By Telling Them You Write Horror — Drew Chial

I get around, wheeling and dealing in my hip bohemian community. I’m a man about town, getting recognized in my seasonally inappropriate dark t-shirt and jeans. 1,091 more words

via How to Alienate People By Telling Them You Write Horror — Drew Chial





Stephen King’s Top Ten Rules For Success

23 06 2018





Writers: Get This Book!

18 06 2018

“The best selling character eats, nods, opens, closes, says, sleeps, types, watches, turns, runs, shoots, kisses, and dies….The most important thing to note is that in the best selling novel someone is doing something as dramatic as surviving or dying, and they are not, as their less-selling friends prefer, yawning.”

This is a quantitative analysis of best sellers. What best-selling characters are most prone to do. How the plots are structured. How men and women write differently. How the novels are titled. Down to percentages of “the” in best-selling text.

The book reinforces everything you may have seen in other writing books: active characters, dynamic plots, use of  arcs, etc. But for me, this book gives a concrete foundation for all of the advice.

I’m already adapting my plots accordingly. What I have taken away so far: my characters need to express “need” in detail. I tend to underwrite. I tend to think things do not need explanations. I thought I was being economical, but I’m realizing that I’m just not committing to my characters.

Writing an action pulp series is helping me to realize I need to be bolder in my choices. This book is helping me to see that this boldness will produce results.

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Lessons From The 2018 Nebula Conference With Links To Resources

21 05 2018

nebula logo

I went to Pittsburgh last Thursday to watch my good friend Dr. Lawrence Schoen get his chance at a Nebula. This is his nominated book.

Being twice nominated, he had a lot of meetings about editorial and collaborative opportunities. This is what conventions are all about for professionals.

Meanwhile, I as an aspiring professional and Growing Concern went to panels to learn about the biz. Here are my notes:

From a panel about Facebook ads, from experienced Facebook advertisers:

  • Cover images! Spaceships or dragons, period. When possible, use food related images for your cover. Food provokes better click rate. I know, right?
  • On the flip side of that, use vampires where possible. Okay, working on that right now.
  • Start small with FB ads and increase where successful. How small? $5 SMALL. This is a relief because my savings took a beating this weekend.
  • As in all things, There Is A BOOK:  “Help! My Facebook Ads Suck!” by Michael Cooper. This book was recommended by Lindsay Buroker on her podcast, too. I’ll be getting this one.

 

From a panel on e-publishing:

  • When publishing your e-book, put in a link for readers to subscribe to your mailing list and receive free material related to that book. Put in that link at the beginning at at the end of the book. Cool! Can do!
  • When readers click the link, they will land on a page asking something like “Would you like to receive materials from me?” There will be a check box. That check box MUST BE AN OPT-IN. They have to click to receive. This is part of those new European internet regulations.

Do you know about Draft2Digital? They are a publishing and promotion platform. Check them out. I’m intrigued.

Have you used Beatsheetcalculator.com? I was developing calculations on where plot beats should fall based on page percentages. Of course, someone else has done it first. It even incorporates the Dent Pulp Formula and the Hero’s Journey.

Last, when writing a series, make all books stand alone. No cliffhangers. I knew this, but it was good go have this reinforced by a panel including series maven Laura Anne Gilman.

Sadly, Lawrence did not win. However, his competition were all from Big Five publishers. My small publisher Noble Fusion Press got Lawrence onto the ballot TWICE. Good work supported by promotion gets results.

Was the convention worth it for me? I had some good moments. A series I’ve begun was well received at a Kickstarter Seminar. Did you know Kickstarter provides guidance on optimizing your campaign? This response did warm my enthusiasm.

The cost, though! I spent enough to set up a book. I was in the middle of a slump, though, and now I’ve got new wind. Maybe I could have gotten that new wind at the upcoming local Balticon at about 10% of the cost.

Anyway, if I remember anything else, I’ll let you know.

Keep writing!

 





What I Learned On This Draft

22 02 2018

Hi guys,

I’ve finished the Beta draft of Lampreyhead: Blood Summoning.

I laughed, I cried, I learned oh so much.

First and foremost, I had always heard about writers having total existential meltdowns during redrafts. Not me. I’ve struggled with writing since 1989, sure, and I thought I’d run in the worst the writing experience had to offer.

Au Contraire! I had run into little baby struggles. In my first novel, I had spread the pain out over six years of writing. “The Flesh Sutra” started as published short stories. In my other short stories, the obstacles could be easily surmounted or shelved.

Lampreyhead’s Beta had a deadline, and man-oh-mannikin did I suffer! A day-long panic attack. Cold regret over every life decision since 8th grade. The veil of satisfaction torn away, revealing Death Himself exhaling putrid breath in my face, corpse hands raised to snatch me to a lonely pauper’s grave.

I put up a post on Facebook in this state, and got a couple of responses. One was from a guy from high school who has done remarkable things with his life, who essentially nudged me and said “I’m here, but knock off the whining.”

I took down the post within an hour of putting it up. The next day, a scene was moved to a different chapter and slowly my momentum returned.

So yeah, I learned I will provoke a panic attack to avoid working. I am not proud of this, but The More I Know.

Also, I was reminded that Tone Will Choose Itself. I can attempt to make the story like Clive Barker or King or some dark whimsical guy, but it won’t work. Stay true to the story and the feeling of the story will develop consistency and moral.

“Moral” developed through finding the recurring notes and realizing how I felt about them. What responsibility does a creator have toward a creation? What responsibility to have to your past? As it turns out, these will be recurring issues in the upcoming series.

I had thought I wanted something dark and funny that touched on these issues, and I thought of Monty Python. I re-read my Monty Python books (Big Red Book, Papperbak Book) and discovered they have not aged well. The movies now seem closer to the old “Carry On” films of the ’50s, but with better transitions. So I was flying blind. I’ll course correct as I go on.

The last item I learned was just that: “as I go on.” This is a series, and just as Terry Pratchett’s Discworld has weak titles, as does every series, nothing is going to appeal to everyone.

What did I fix? All characters have arcs with distinct points noted throughout the work, including the villain and the villain’s revealed flunky. All the characters have cause and effect which flow through the entire plot.

Descriptions are more lush. The setting is obvious at the first paragraph. Three sensory points per page. All words presenting action.

I am particularly proud of the character voices.

So. Now I begin outlining the two others in the series. Book Two will take place at a major electronic chain store, Book Three will take place at a comic book store on South Street in Philly.

You’ve read this far. Would you like to Beta read this 30K work? I’ll put you in the acknowledgements. I guarantee you that you’ll laugh. I guarantee you that you’ll be creeped out.

Send me word at Tim_W_Burke at H   O   T   M   A   I   L.

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Is Your First Draft Any Good?

17 01 2018

www.pinterest.co.uk

My writer’s group Noble Fusion met and critiqued the first draft of “Lampreyhead”. I have met professional authors. Noble Fusion itself has professional authors and editors. It does not matter how many words you’ve ever published. First drafts always suck. How do you know when you’re on to writing a decent book?

While writing the draft, an author can tell where that draft is weak. Usually the draft is a sequence of set pieces where the characters lack agency. The author will know where the plot’s been fudged, or that the magic system isn’t quite right, or that emotional beats aren’t given enough room to breathe.

The book is on the right track when: 1) your group is enthused, and 2) the critiques hold no surprises.

I knew this draft was rushed and lacked detail. I suspected the characters needed more depth. But I did not panic.

Again, as fellow Noble Fusion member Dr. Lawrence Schoen told me:

“I’ve done novel breaks at Taos Toolbox with Walter Jon Williams. Professional authors have presented drafts that were utterly unworkable. This draft is workable.”

On to the critique! Sally Wiener Grotta said of this draft: “The sentence structure is repetitive. It needs to vary structure to build tension. There is a lot of passive voice. Use active verbs.”

Barbara E. Hill was pretty thorough with comments like “We just don’t understand this universe” and “How do the characters feel about each other”, which…yeah. Lots more detail needed.

So I’d have preferred to have written something brilliant right off, but that’s not how reality works.

Today and tomorrow I am working with the cover artist to tweak the fonts. I am waiting for the marketing copy from CreateSpace. I am revising the draft with the goal of sending a draft to beta readers by the end of January.

Would you like to be a beta reader?

What problems do you run into on your first draft? Who does your proofreading?

 





The Winning Cover of “Lampreyhead Book One”

16 01 2018

The font layout will change, but this is the winning image chosen by both the voters and my writing group.

(sorry I didn’t get back to you sooner with this. Day job is tiring.)

My farcical abs! abs! abs! formula didn’t go over so well and I understand why: the eyes here arrest your attention. Women voters especially went for this design.

My writing group Noble Fusion East Coast (represent!) read my draft and declared the novel to be innovative, not in the spirit of Monty Python, and sliding close to grimdark.

Next step is to integrate the ad copy I purchased from CreateSpace. For $200, they research five keywords, write taglines and a punchy summary, and polish up the other little text bits I’ll need to advertise. The fee comes out to about 20 hours at my job and taps into the CS expertise, and so is worth the money at least as a starting draft.

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